Wednesday, April 4, 2018

Eight Times Higher

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What was eight times higher in St. George during the 1880’s than during the 1850’s?
a.                  The number of children
b.                  Inflation
c.                   The number of unmarried women
d.                  The number of less active members
Yesterday’s answer:
A.                  Reduced rates for the paper
[The Nauvoo Neighbor] discounted rates for favorable reporting of Mormonism were extended to merchants as far away as St. Louis. The most reasonable rates, however, were given to Nauvoo merchants. But when merchant’s complained of advertising costs, editors assured them that “the first thing the business man refers to, is the advertising page.” To alleviate complaints, the editors informed subscribers needing a buggy, a cook stove, ready-made clothing, straw hat, or a ferry ride to look no farther than Nauvoo. Whether they needed a watchmaker, jeweler, tailor, dentist, doctor, shoe maker, gunsmith, tin maker, music teacher, or attorney, such services were available in Nauvoo. To support merchants manufacturing goods in town and to “establish a uniformity in the prices,” The Neighbor printed a weekly price list for “all kinds of produce, groceries, etc. etc.” When the editors noted exorbitant prices for specific products, they printed, “Let not such a sin sport Nauvoo.”

Susan Easton Black, Nauvoo Neighbor, The Latter-day Saint Experience at the Mississippi River, 1843-1845, BYU Studies, Vol. 51, Number 3, 2012, 160.

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